Described as the ‘Automotive Interpretation of a Dinner Jacket’, this is the very limited edition BMW i3 by Mr Porter.
BMW and Mr Porter join forces to create a one-of-a-kind car based on the all electric BMW i3. Launched at the Geneva Motor Show in 2016, this was being marketed as a ‘Bespoke Suit Edition‘ of a car. A tuxedo influence if you like, with the white effects being the crisp white collar. It was finally launched in the UK on 18th February 2016 at a price of £43,500 by Internet order-only via the Mr Porter website.
So who is Mr Porter you may ask? Well from the nest of Net-a-Porter, “MR PORTER is an award-winning online retail destination for men’s style, combining the best international menswear with expert advice and inspirational content” So there…
To celebrate the 5th Birthday of the online Fashion company, a unique BMW i3 was produced with a few special extras. Ok, I’m underselling it here. This is actually the most Luxurious & Rarest electric car that’s been released by BMW to date. The first view in the UK of the car was at the birthday party at the Savile Club in London on the 20th of February, 2016, celebrated with a host of fashion aficionados. The car was made available to order thereafter via ‘Mr Porter’ or your BMW dealer if they’d promoted it to their possible clients.
It came in an exclusive colour of Tuxedo Blue (Midnight Blue) with Capparis White accents. The paint was a special custom mix produced by Rolls-Royce and not used on no Rolls (to-date) and on no BMW. The unique Coachline was hand-drawn by Rolls-Royce craftsmen, with the ‘Mr Porter’ ending. It’s believed the cars were imported into the UK as standard white cars, then shipped and painted in the unique colour and fitted out with all the unique finishings. Whether this was done by Rolls-Royce or a certified connection is yet to be found out, but it certainly adds to the exclusivity of the car.
The Interior was also special order with Olive Leaf leather and Dalbergia Brown piping, together with Dark Oak dash finishings, this was instantly special.
A Nice cherry on the cake was the package that came with the car. This comprised of an MR PORTER Essentials Travel Kit that consists of a BMW i leather holdall and four items Exclusive to MR PORTER: a black and white London undercover umbrella, a special edition Leica camera, Cutler & Gross sunglasses, Lock & Co Bowler hat and a bespoke edition of Phaidon City Guide Book.
Ok, the numbers… well it seems initially it was to be “Limited to just 10 cars worldwide” – keeping the idea of being exclusive and mysterious, that having something only a few others have. I think if this was launched today with the exposure and interest in electric cars, it would totally fit in. Maybe even sell 100 of them.
Well, the final sales figures seem to be just six cars, with just 4 remaining in the UK, making it one of the rarest ever produced cars, recognised by BMW. The latest news (Oct 2021) is it’s thought just four cars were made in total… with at least one being in LHD.
If you know anything more about these cars please get in touch, much appreciated as ever!
MORE TO COME AS THE STORY EVOLVES…