A Limited Edition, celebrating the 50th Anniversary of the Targa Florio and created by Porsche Mayfair via the ‘Exclusive’ Program in June 2015, this dealer was one of the few allocated as a ‘Porsche approved Exclusive dealer‘ in the UK at that time.
These were approved by Porsche UK but didn’t get the full stamp as an individual model from Porsche AG, hence the logbooks show them as a 4S Targa… but it’s recognized as a unique model in its own right, for its extent of Exclusive options.
This idea was formed by other ‘Exclusive Limited Editions’ in Europe celebrating various Porsche Anniversaries, all approved by Porsche AG. These were in conjunction with the 50th Anniversary of the Porsche Targa.
In Holland, they had a limited collection of 15 cars in Gulf Blue, and France got 15-anniversary cars in an exclusive Black Gray custom colour scheme. Another 15 were made for Germany in Etna blue (a solid colour reminiscent of the 356 from 1960) and Italy had theirs as a special 30th anniversary in Gemini metallic blue, limited to 30 cars. In Luxemburg, the edition was limited to just 11 cars, selling 10 and Porsche Luxemburg kept one, all finished in Scheifer Grau colour scheme (that of Steve McQueen’s Porsche). Belgium had 10 cars in Grey, similar to Atlas Grey.
But the UK cars were given the full ‘Porsche Exclusive’ firstly finished in PTS Classic Silver with many classic touches, such as Fuchs wheels & the ‘Pepita’ dogtooth seats. Then exclusive badging on the dashboard & Sills were added, only 10 were to be made for the UK market. With the addition of the Carrera S X51 engine upgrade with Ceramic Brakes, they were fully loaded with the option boxes nearly all ticked, Burmester Stereo., heated seats, extra leather package, sport design front splitter, adaptive sport seats with extra stitching, LED headlamps, and much more. From the standard cost of £136,600, these finished at £150,382.
They also came with a photographic build book. Interesting fact, outside badging wasn’t considered so the decal was actually made by printers up the road for the 10 cars as a ‘stand-out’ from a normal silver targa.
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This edition was basically a ‘dealer created’ car, similar to the Jack Barclay edition Bentley’s, or the BMW 3 series ‘Sytner’ Williams Edition from 2004 and even heading right back to the many dealer editions of the 80’s by dealers to sell ‘sticking’ stock. Even OPC Hatfield did an edition of 5 on the Carrera 4S, so this wasn’t a new idea, more how appealing you can make the edition. So the difference here was the recognition of the Porsche Exclusive division and OPC Mayfair as one of the specialist dealers in the UK.
The 10 cars allocated for the UK sold over 2015 & 2016 and it’s believed they all live in the UK still. Since the launch, only a few have come back to market since release. Of the ten, 8 were sold by Porsche Mayfair, One by OPC Guildford and One by OPC Hatfield. It’s believed one resides or did in the Collection of Jay Kay, lead singer of Jamiroquai.
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